Europe, Japan Seize Clean Energy Lead
Posted by Climate Solutions on April 15, 2000

by Patrick Mazza

Mac Moore, as business development director for British Petroleum's solar division recently said, "My feeling is that we are at the point in time where the personal computer was in the late '70s. Over the next 10 years, if things go well, there's going to be a revolutionary change in the way that we obtain power."

For the United States, whose prosperity is so much tied to technological leadership, that trend raises major concerns. It has ceded its place at the head of clean energy industries to Europe and Japan.

A recent Renewable Energy Policy Project report noted, "U.S. policymakers have chosen to reject strategies designed to commercialize renewable energy in favor of continued reliance on fossil fuels, especially oil . . . Europeans have now seized the lead in deploying [renewable energy technologies]" and Japan has "systematically laid the groundwork for a possible wide scale deployment of renewable energy."

"The U.S. has played a huge role in the development of efficiency technologies and renewable applications. But right now European and Japanese companies are making most of the new investments," Climate Institute President John Topping says. "The renewable energy industry is potentially as significant as the electronics and computer industry. If major U.S. energy companies step aside on this, they are going to play a largely diminished role in the future."

It is as if it were 1979 and most computer companies were under foreign ownership. Three of the top 5 solar photovoltaic (PV) producers are Japanese, and the other 2, while American-managed, are European-owned. Only one U.S.-owned PV firm makes the top 10.

Much of the situation tracks to public priorities. Japan set a national goal to install PV on 70,000 roofs. In 1997 its public support program for solar became the world's largest. In 2000, the Japanese Ministry of International Trade and Industry plans to spend around $200 million on the program plus another $300 million to develop PV technology. In response, major Japanese corporations have scaled up solar production, and are innovating new solar systems built into roof tiles. Kyocera, Sharp and Sanyo rank among the top 5 PV makers, and Japan ranks first in PV production.

"As with other, earlier, business revolutions," solar advocate Jeremy Leggett notes, "the Japanese government is wisely using targeted and time-limited subsidy to help speed the commercial take-off point, and position Japanese companies at the head of the grid when the market race begins in earnest."

Germany in 1999 announced an even larger effort, aimed at putting PV on 100,000 roofs. By offering interest-free loans, the government effectively cut the price of PV installation by 37%. The U.S. has a more ambitious goal, the Million Solar Roofs program started in 1997. But annual funding is around $72 million, far lower than in Japan or Germany.

As with solar, so with wind, where the U.S. was once the world's leading producer of wind turbines and energy. Now Denmark has seized top spot among turbine builders -- 50% of turbines operating are of Danish origin. Meanwhile, Germany has become the world's largest wind electricity generator. In each case, leadership is a product of concerted public efforts to build up infant wind industries. Ambitious efforts to develop wind power blanket Europe. Several Spanish provinces are spurring local turbine manufacturing. Britain and the Netherlands also have active programs.

Such initiatives are in line with the historic development of the energy industry.

"Today's energy systems did not arise just through the hidden hand of market forces, though markets have played an important role," the American Council for an Energy-Efficient Economy and 4 other energy policy groups noted in a 1997 report. "They are as much a product of strategic visions, wherein private investments melded with government incentives and policies to create the complex networks and industries that dominate the energy scene."

Helping infant industries overcome early hurdles is the place for intelligently designed public policies. Many now huge industries grew from the foundation laid by public investment and guaranteed government markets. A public hand-up was necessary for transcontinental railroads in the 19th century and aerospace, electronics, computers and advanced telecommunications in the 20th. Communications satellites and internet had their start as public projects.

"In the 1960s, integrated circuits were far too expensive for general uses that could benefit the public," notes Denis Hayes, Energy Foundation chair and head of solar energy research in the Carter Administration. "Massive government purchases, mostly by the Defense Department and NASA, led to design innovations and efficiencies of mass production. If the government had not purchased huge quantities of computer chips before they were cheap enough for commercial applications, the technology might have never become cost-effective. The same strategy could work for solar cells."

Making public initiatives particularly crucial is the need for rapid replacement of fossil energy to stabilize the climate. Disruption of the world's weather patterns is as serious a national and international security threat as we have faced. Clean energy industries are our frontline defense, and should receive support commensurate with their crucial role . If the U.S. does not rise to the challenge, leadership in dealing with this century's most important issue will go to those who do. Right now that looks like Europe and Japan.

Patrick Mazza is staff writer-researcher for Climate Solutions. This article is excerpted from Climate Solutions' upcoming report, Accelerating the Clean Energy Revolution: How the Northwest Can Lead.

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